A Wake-Up Call on the Mountain

In the fall of 2021, during a mountain ride, the team faced a critical moment. On a sharp turn along a winding trail, one rider drifted off course after a key message failed to get through. It wasn’t just inconvenient—it was a wake-up call. At high speeds, with wind and distance in the mix, communication is not optional. It’s safety. It’s connection. It’s the foundation of riding together.